From the monthly archives:

January 2009

How To Build Rapport In Print, Part 1

January 29, 2009

Is your sales letter performing as well as you’d like? Is it converting well enough to produce a nice stream of cash straight into your bank account?
No??
Then perhaps your sales letter is failing to do one fundamental thing that MUST happen before any kind of sale is made….
Build rapport.
Rapport is demonstrating you understand your prospect… [...]

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Before You Write A Single Word Of Copy…

January 28, 2009

If you’re not getting the kind of response you want from your marketing piece or sales letter, then you’ll want to pay close attention to what I have to say today…
Because… what I’m about to share with you is an absolutely critical element to creating any kind of money-making marketing piece your ideal buyers will [...]

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10 Ways To Boost Opt-Ins On Your Squeeze Page

January 27, 2009

Your opt-in page, or “squeeze page”, is a critical leverage point in online lead generation. Here are 10 tips for increasing its pulling power and boosting your conversion rate…
Technical & Design Considerations:

1. Your opt-in page has but one goal: to collect contact information. Therefore, there should be no other option but to opt-in. No menu [...]

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How To Write An Attention-Getting Headline, Part 7

January 26, 2009

The final element of a good headline is emotion. People buy based on emotion. (They also need logical reasons to back up their emotional decision, which are generally provided in the body copy.)
Headline Tip #7: Embrace Emotion
You’ve got to be careful with emotion, especially in this day and age. If you go overboard, your prospect’s [...]

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How To Write An Attention-Getting Headline, Part 6

January 25, 2009

The need to satisfy curiosity is a powerful motivator, which makes it an essential element for provoking your prospects into reading your message.
Headline Tip #6: Pique Curiosity
There are two primary ways to arouse your reader’s curiosity…
One way is to leave out a key fact (or facts) in your headline the reader needs to know in [...]

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