From the monthly archives:

May 2009

Marketing Meditation: The “Law Of Attraction” In Print

May 29, 2009

“The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.”
Luke 6:45 (NIV)
You can only speak—or write—from that which is already inside you. Which [...]

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Marketing Meditation: The Ultimate Secret To Boosting Response Rates

May 20, 2009

“No one who has left home or brothers or sisters or mother or father or children or fields for me and the gospel will fail to receive a hundred times as much in this present age (homes, brothers, sisters, mothers, children and fields—and with them, persecutions) and in the age to come, eternal life.”
-Mark 10:29-30
When [...]

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“The Pattern” For Marketing Success

May 15, 2009

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could [...]

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Proverbs For Copywriters

May 14, 2009

“The writer who breeds more words than he needs,
is making a chore for the reader who reads.”
-Dr. Seuss
Lean and mean makes green.
Wordiness bores the reader.
‘Clunkiness’ wears him out.
Strive for leanness… flow… rhythm… clarity…
Be sure every word has meaning.
That ‘that’ is that which is superfluous,
That is obvious to those who get that.
(Translation: The word “that” is [...]

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Marketing Meditation: The Power Of Integrity

May 13, 2009

“The good man out of the good treasure of his heart brings forth what is good; and the evil man out of the evil treasure brings forth what is evil; for his mouth speaks from that which fills his heart.”
-Luke 6:45
Integrity is a matter of being… not just doing. It is not merely right actions… [...]

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