From the monthly archives:

June 2009

Marketing Meditation: Let Your Copy “Flow”

June 23, 2009

“The highest good is like water.
Water gives life to the ten thousand things and does not strive.
It flows in places men reject and so is like the Tao.”
-Tao Te Ching, Verse 8
Water always finds the path of least resistance. It never strives uphill… it doesn’t defy the law of gravity. It naturally finds the shortest, [...]

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Marketing Meditation: How The “Still Small Voice” Creates A Deeper Bond Of Trust

June 10, 2009

“And, behold, the Lord passed by, and a great and strong wind rent the mountains, and brake in pieces the rocks before the Lord; but the Lord was not in the wind: and after the wind an earthquake; but the Lord was not in the earthquake: And after the earthquake a fire; but the Lord [...]

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The “Enlightened” Definition of Marketing

June 2, 2009

There is no simpler and more elegant definition of marketing than this:
Getting the right message to the right person.
I love this definition because it immediately reveals the process of marketing, and implies a 3-step action plan.
If you’re going to get the right message to the right person, what’s the first thing you need to know?
Who [...]

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