by Joshua Aaron Stanley on May 29, 2009
“The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.”
Luke 6:45 (NIV)
You can only speak—or write—from that which is already inside you. Which is why your own mental and spiritual evolution is your life’s highest purpose. It’s not so much where you live, or what you happen to do for a living. It is how you live your life… it’s whether you are spending each and every day furthering your own evolution.
As you evolve, your very thoughts begin to change. And when your thoughts change, your words change. And when your words change your actions change. And when all three changes, your results change.
Words are driven by thoughts. Thoughts add power and impact to your words, and “bringeth forth that which is good” (KJV).
Your words—written or spoken—reveal much about your mindset and who you are being. They are declarations of intent. They are windows into the soul.
They build trust… or erect walls of skepticism.
They forge a connection… or communicate apathy.
They have the power to attract attention… elicit emotion… arouse desire… and move to action…
…or leave your prospect cold and uncaring.
Words are a force of the universe as pervasive and omnipresent as gravity. They have spiritual power. They have an attractive power.
Choose them wisely.
Yours in Spirit,
Joshua Aaron Stanley
The Spiritual Copywriter
P.S. Want to know the system behind Spiritual Copy, and how you can turn your marketing message or sales letter into a powerful force of attraction? Just click here.
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by Joshua Aaron Stanley on May 20, 2009
“No one who has left home or brothers or sisters or mother or father or children or fields for me and the gospel will fail to receive a hundred times as much in this present age (homes, brothers, sisters, mothers, children and fields—and with them, persecutions) and in the age to come, eternal life.”
-Mark 10:29-30
When you create your marketing message or sales letter from a place of Empathy, you are leaving your world (home, family, fields, etc.), and entering the world of your prospect.
Copywriting is not about what you sell. It is first and foremost about your prospect.
The central theme of Jesus’ message was love: God’s love for us, our love for God, our love for ourselves, and our love for others.
Empathy is all about demonstrating that love in your thoughts, words, and actions. In copy, it is demonstrating you know, understand, and can identify with your prospect… and that you can offer a real solution to his problem, need, or desire. You are leaving your world “for me and the gospel [of love].”
When you truly connect with your prospect in this way, you’ll get much better response rates from your marketing. You’ll “receive a hundred times as much in this present age and in the age to come.”
“And with them, persecutions?”
Isn’t it true that no matter what you stand for, there will be those who criticize? And isn’t it also true that the more successful you become with your message, the louder and more rancorous the criticism?
There will always be those who “call your good evil.”
The only way to avoid criticism is to say nothing, do nothing, and be nothing… But then again, you’ll just receive criticism of a different sort.
Follow the path of love in life and in business, and you’ll be rewarded in this world and the next.
Yours in Spirit,
Joshua Aaron Stanley
The Spiritual Copywriter
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by Joshua Aaron Stanley on May 15, 2009
Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could not save mankind until he proved himself as the Christ. Without becoming the Christ, he would have been just another insurgent among countless thousands to hang on a cross.
But the Great Master proved by his words and actions that he had a level of Integrity, Empathy, and Authenticity greater than anyone else in history. “He was without sin,” as the temptation in the desert vividly illustrates.
And because of that—because of who he is—he has become an inspiration and the source of spiritual awakening for billions.
So here is “The Pattern” for success: Jesus of Nazareth first BECAME—he became the Christ. Then he DID. (He demonstrated the path of ultimate spiritual enlightenment to those desperately in need.) Now he has over a billion followers.
Only by BECOMING and DOING did he HAVE.
Let’s look at how this process can enlighten your marketing philosophy, and turn your sales messages into a powerful force of attraction…
You see, marketing or copywriting is never about “what you sell.”
It is first and foremost about the prospect—who he is, what’s important to him, what resonates with him, and what his needs are… (Without a need, there is no problem, and therefore no need for a solution.)
Then, it is about who you ARE as a person—your Integrity, Empathy, and Authenticity…
Only then is it about what you can DO for your prospect—how you can solve a vexing problem and make his life easier…
It is never about what you “sell”.
And that is why most marketing fails. It fails to connect with the prospect… it fails to communicate Integrity, Empathy, and Authenticity… and it fails to solve a problem or fulfill a need or desire.
Follow “The Pattern”. It is the road map for success.
Yours in Spirit,
Joshua “Aaron” Stanley
The Spiritual Copywriter
Download my FREE eBook, “Spiritual Copywriting.”
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by Joshua Aaron Stanley on May 14, 2009
“The writer who breeds more words than he needs,
is making a chore for the reader who reads.”
-Dr. Seuss
Lean and mean makes green.
Wordiness bores the reader.
‘Clunkiness’ wears him out.
Strive for leanness… flow… rhythm… clarity…
Be sure every word has meaning.
That ‘that’ is that which is superfluous,
That is obvious to those who get that.
(Translation: The word “that” is almost always unnecessary.)
“Say all you have to say in the fewest possible words,
or your reader will be sure to skip them;
and in the plainest possible words
or he will certainly misunderstand them.”
-John Ruskin
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by Joshua Aaron Stanley on May 13, 2009
“The good man out of the good treasure of his heart brings forth what is good; and the evil man out of the evil treasure brings forth what is evil; for his mouth speaks from that which fills his heart.”
-Luke 6:45
Integrity is a matter of being… not just doing. It is not merely right actions… it is right thoughts.
Thoughts lead to words… words lead to actions.
Jesus of Nazareth made that a key point in his famous Sermon on the Mount. (Matthew 5-7)
Integrity is about motivation… intent. Are you motivated out of love and the desire to serve? Or is it simply the desire to make money?
Your intention is the seed from which your business grows. If that seed is malformed, it will grow into a malformed business. But if that seed is healthy and full of light, it will develop into a vibrant, healthy business…
“The kingdom of heaven is like a mustard seed, which a man took and planted in his field. Though it is the smallest of all your seeds, yet when it grows, it is the largest of garden plants and becomes a tree, so that the birds of the air come and perch in its branches.”
-Matthew 13:31-32
“I tell you the truth, if you have faith as small as a mustard seed, you can say to this mountain, ‘Move from here to there’ and it will move. Nothing will be impossible for you.”
-Matthew 17:20
When you have the seed of Integrity, your words and actions will reflect it. (“The mouth speaks from the heart.”) But without Integrity, even an Integrous copywriter can’t save you…
For the copywriter writes what you cannot persuasively write on your own… but if you can’t “own” the words yourself, they will lose their power and impact and become inauthentic.
Everything starts with Integrity.
Yours in Spirit,
Joshua “Aaron” Stanley
The Spiritual Copywriter
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