From the category archives:

Internet Marketing

Marketing Meditation: The Ultimate Secret To Boosting Response Rates

May 20, 2009

“No one who has left home or brothers or sisters or mother or father or children or fields for me and the gospel will fail to receive a hundred times as much in this present age (homes, brothers, sisters, mothers, children and fields—and with them, persecutions) and in the age to come, eternal life.”
-Mark 10:29-30
When [...]

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“The Pattern” For Marketing Success

May 15, 2009

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could [...]

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Introducing “Spiritual Copywriting…”

May 11, 2009

Recently, I took a 2-month spiritual hiatus.
I didn’t promote my business at all. My blog remained silent. I did very little client work. And although the financial pressures began to mount, I was enjoying the most peaceful and serene period of my entire life.
It was a transformative experience… a time of renewal… rebirth… and profound [...]

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Conference Call Replay: “Creating Your Core Marketing Message”

May 5, 2009

I’m back! And I have much to say about my absence. (More on that in the coming weeks.) But for now…
Listen in below as Ed Philipp of www.TeleseminarWebFolk.com interviews me on the foundations of copywriting and creating a persuasive “Core Marketing Message.”
Here’s what I cover:

How to create a message that engages your ideal clients and [...]

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The Two Critical Functions Of Your Home Page

February 11, 2009

If you sell your products or services on a traditional multi-page website (rather than a one page long-copy sales letter), then you’ll want to make sure your Home Page is performing two absolutely critical functions.
Without them, your website is nothing more than an online brochure. It will fail to turn visitors into buyers. And you’ll [...]

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