From the category archives:

Marketing Meditations

Marketing Meditation: Let Your Copy “Flow”

June 23, 2009

“The highest good is like water.
Water gives life to the ten thousand things and does not strive.
It flows in places men reject and so is like the Tao.”
-Tao Te Ching, Verse 8
Water always finds the path of least resistance. It never strives uphill… it doesn’t defy the law of gravity. It naturally finds the shortest, [...]

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Marketing Meditation: How The “Still Small Voice” Creates A Deeper Bond Of Trust

June 10, 2009

“And, behold, the Lord passed by, and a great and strong wind rent the mountains, and brake in pieces the rocks before the Lord; but the Lord was not in the wind: and after the wind an earthquake; but the Lord was not in the earthquake: And after the earthquake a fire; but the Lord [...]

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Marketing Meditation: The “Law Of Attraction” In Print

May 29, 2009

“The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.”
Luke 6:45 (NIV)
You can only speak—or write—from that which is already inside you. Which [...]

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Marketing Meditation: The Ultimate Secret To Boosting Response Rates

May 20, 2009

“No one who has left home or brothers or sisters or mother or father or children or fields for me and the gospel will fail to receive a hundred times as much in this present age (homes, brothers, sisters, mothers, children and fields—and with them, persecutions) and in the age to come, eternal life.”
-Mark 10:29-30
When [...]

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“The Pattern” For Marketing Success

May 15, 2009

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could [...]

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