From the category archives:

Marketing Meditations

Proverbs For Copywriters

May 14, 2009

“The writer who breeds more words than he needs,
is making a chore for the reader who reads.”
-Dr. Seuss
Lean and mean makes green.
Wordiness bores the reader.
‘Clunkiness’ wears him out.
Strive for leanness… flow… rhythm… clarity…
Be sure every word has meaning.
That ‘that’ is that which is superfluous,
That is obvious to those who get that.
(Translation: The word “that” is [...]

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Marketing Meditation: The Power Of Integrity

May 13, 2009

“The good man out of the good treasure of his heart brings forth what is good; and the evil man out of the evil treasure brings forth what is evil; for his mouth speaks from that which fills his heart.”
-Luke 6:45
Integrity is a matter of being… not just doing. It is not merely right actions… [...]

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Marketing Meditation: The Spiritual Power Of Words

May 12, 2009

A word is dead
When it is said,
Some say.
I say it just begins
to live that day.
-Emily Dickinson
Words are much more than letters strung together… or a connected series of syllables. They are expressions of a mental concept. And because they have meaning in the mind—at the level of intellect and emotion and will—they have spiritual and [...]

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