From the category archives:

Online Lead Generation

Conference Call Replay: “Creating Your Core Marketing Message”

May 5, 2009

I’m back! And I have much to say about my absence. (More on that in the coming weeks.) But for now…
Listen in below as Ed Philipp of www.TeleseminarWebFolk.com interviews me on the foundations of copywriting and creating a persuasive “Core Marketing Message.”
Here’s what I cover:

How to create a message that engages your ideal clients and [...]

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The Two Critical Functions Of Your Home Page

February 11, 2009

If you sell your products or services on a traditional multi-page website (rather than a one page long-copy sales letter), then you’ll want to make sure your Home Page is performing two absolutely critical functions.
Without them, your website is nothing more than an online brochure. It will fail to turn visitors into buyers. And you’ll [...]

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5 “Special Report” Strategies For Online Lead Generation

February 4, 2009

Effective lead generation begins with an exchange: you offer something of value in exchange for your prospect’s contact information. Essentially, it’s an enticement or “ethical bribe” meant to draw your prospects out of the woodwork.
The best kind of enticement is free, relevant information in the form of a “special report” your prospects will find valuable. [...]

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10 Ways To Boost Opt-Ins On Your Squeeze Page

January 27, 2009

Your opt-in page, or “squeeze page”, is a critical leverage point in online lead generation. Here are 10 tips for increasing its pulling power and boosting your conversion rate…
Technical & Design Considerations:

1. Your opt-in page has but one goal: to collect contact information. Therefore, there should be no other option but to opt-in. No menu [...]

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