From the category archives:

Persuasive Copywriting Tips

“The Pattern” For Marketing Success

May 15, 2009

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could [...]

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Proverbs For Copywriters

May 14, 2009

“The writer who breeds more words than he needs,
is making a chore for the reader who reads.”
-Dr. Seuss
Lean and mean makes green.
Wordiness bores the reader.
‘Clunkiness’ wears him out.
Strive for leanness… flow… rhythm… clarity…
Be sure every word has meaning.
That ‘that’ is that which is superfluous,
That is obvious to those who get that.
(Translation: The word “that” is [...]

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Marketing Meditation: The Spiritual Power Of Words

May 12, 2009

A word is dead
When it is said,
Some say.
I say it just begins
to live that day.
-Emily Dickinson
Words are much more than letters strung together… or a connected series of syllables. They are expressions of a mental concept. And because they have meaning in the mind—at the level of intellect and emotion and will—they have spiritual and [...]

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Introducing “Spiritual Copywriting…”

May 11, 2009

Recently, I took a 2-month spiritual hiatus.
I didn’t promote my business at all. My blog remained silent. I did very little client work. And although the financial pressures began to mount, I was enjoying the most peaceful and serene period of my entire life.
It was a transformative experience… a time of renewal… rebirth… and profound [...]

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Conference Call Replay: “Creating Your Core Marketing Message”

May 5, 2009

I’m back! And I have much to say about my absence. (More on that in the coming weeks.) But for now…
Listen in below as Ed Philipp of www.TeleseminarWebFolk.com interviews me on the foundations of copywriting and creating a persuasive “Core Marketing Message.”
Here’s what I cover:

How to create a message that engages your ideal clients and [...]

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