“No one who has left home or brothers or sisters or mother or father or children or fields for me and the gospel will fail to receive a hundred times as much in this present age (homes, brothers, sisters, mothers, children and fields—and with them, persecutions) and in the age to come, eternal life.”
-Mark 10:29-30
When you create your marketing message or sales letter from a place of Empathy, you are leaving your world (home, family, fields, etc.), and entering the world of your prospect.
Copywriting is not about what you sell. It is first and foremost about your prospect.
The central theme of Jesus’ message was love: God’s love for us, our love for God, our love for ourselves, and our love for others.
Empathy is all about demonstrating that love in your thoughts, words, and actions. In copy, it is demonstrating you know, understand, and can identify with your prospect… and that you can offer a real solution to his problem, need, or desire. You are leaving your world “for me and the gospel [of love].”
When you truly connect with your prospect in this way, you’ll get much better response rates from your marketing. You’ll “receive a hundred times as much in this present age and in the age to come.”
“And with them, persecutions?”
Isn’t it true that no matter what you stand for, there will be those who criticize? And isn’t it also true that the more successful you become with your message, the louder and more rancorous the criticism?
There will always be those who “call your good evil.”
The only way to avoid criticism is to say nothing, do nothing, and be nothing… But then again, you’ll just receive criticism of a different sort.
Follow the path of love in life and in business, and you’ll be rewarded in this world and the next.
Yours in Spirit,
Joshua Aaron Stanley
The Spiritual Copywriter
