February 19, 2009
I’ve shared previously that a benefit is something that satisfies a desire. So the easiest and most straightforward way to arouse desires is to communicate the benefits.
For example…
“These copywriting principles and techniques I’m sharing with you will skyrocket your conversion rate and add dollars straight to your bank account.”
The benefit is initially “skyrocket your conversion [...]
Read the full article →
January 27, 2009
Your opt-in page, or “squeeze page”, is a critical leverage point in online lead generation. Here are 10 tips for increasing its pulling power and boosting your conversion rate…
Technical & Design Considerations:
1. Your opt-in page has but one goal: to collect contact information. Therefore, there should be no other option but to opt-in. No menu [...]
Read the full article →
