February 19, 2009
I’ve shared previously that a benefit is something that satisfies a desire. So the easiest and most straightforward way to arouse desires is to communicate the benefits.
For example…
“These copywriting principles and techniques I’m sharing with you will skyrocket your conversion rate and add dollars straight to your bank account.”
The benefit is initially “skyrocket your conversion [...]
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February 13, 2009
A “desire” is defined as something longed for. And desire is the driving force behind all hopes and dreams.
Every human being since the dawn of time has had numerous desires for one thing or another—either consciously or unconsciously.
That’s why benefit-oriented copy is so powerful. Benefits satisfy desires. Your prospect may have a desire to make [...]
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