January 21, 2009
One hallmark of a weak headline is it could be used by anyone selling a similar solution. Take the weight loss market, for example. “Lose Weight Now” is not a very powerful headline because there is nothing unique about it whatsoever. Anyone selling any type of weight-loss product could use it.
And that brings us to…
Headline [...]
Read the full article →
January 20, 2009
The headline is one of the two most critical leverage points in any sales letter or ad. (The other is the offer.) A strong headline can make a huge difference in influencing your prospect to continue reading. For that reason, it’s absolutely critical to have a strong, powerful headline.
This blog series will cover the 7 [...]
Read the full article →
