May 5, 2009
I’m back! And I have much to say about my absence. (More on that in the coming weeks.) But for now…
Listen in below as Ed Philipp of www.TeleseminarWebFolk.com interviews me on the foundations of copywriting and creating a persuasive “Core Marketing Message.”
Here’s what I cover:
How to create a message that engages your ideal clients and [...]
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February 9, 2009
In writing copy, everything counts. Down to each individual word you choose to use.
For example, you can use words to “stretch” or “shrink” time, depending on what you wish to convey.
You’ll want to “shrink” time if you wish to express how quickly you respond to a service call… But to express how long your guarantee [...]
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