Posts tagged as:

positioning

Conference Call Replay: “Creating Your Core Marketing Message”

May 5, 2009

I’m back! And I have much to say about my absence. (More on that in the coming weeks.) But for now…
Listen in below as Ed Philipp of www.TeleseminarWebFolk.com interviews me on the foundations of copywriting and creating a persuasive “Core Marketing Message.”
Here’s what I cover:

How to create a message that engages your ideal clients and [...]

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The Two Critical Functions Of Your Home Page

February 11, 2009

If you sell your products or services on a traditional multi-page website (rather than a one page long-copy sales letter), then you’ll want to make sure your Home Page is performing two absolutely critical functions.
Without them, your website is nothing more than an online brochure. It will fail to turn visitors into buyers. And you’ll [...]

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The Strategic Use Of Language As A Positioning Tool

February 6, 2009

Before a sale is made, a battle takes place in your prospect’s mind between value and price. If the price is greater than the perceived value, you lose. If the perceived value is so much greater than the price that the offer becomes irresistible, you win.
The battle between price and value is fought using an [...]

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