Posts tagged as:

preparation

The “Enlightened” Definition of Marketing

June 2, 2009

There is no simpler and more elegant definition of marketing than this:
Getting the right message to the right person.
I love this definition because it immediately reveals the process of marketing, and implies a 3-step action plan.
If you’re going to get the right message to the right person, what’s the first thing you need to know?
Who [...]

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Marketing Meditation: The “Law Of Attraction” In Print

May 29, 2009

“The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.”
Luke 6:45 (NIV)
You can only speak—or write—from that which is already inside you. Which [...]

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“The Pattern” For Marketing Success

May 15, 2009

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could [...]

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Conference Call Replay: “Creating Your Core Marketing Message”

May 5, 2009

I’m back! And I have much to say about my absence. (More on that in the coming weeks.) But for now…
Listen in below as Ed Philipp of www.TeleseminarWebFolk.com interviews me on the foundations of copywriting and creating a persuasive “Core Marketing Message.”
Here’s what I cover:

How to create a message that engages your ideal clients and [...]

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The Most Critical Question To Answer In Your Sales Letter Or Marketing Piece

February 10, 2009

There is one question your prospects are asking themselves as they evaluate your product or service.
They may not ask this question consciously. But it’s ever present at the back of their mind. And without a good answer, you’ll have a difficult time making the sale.
The question is…
“Why should I do business with you as opposed [...]

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