Posts tagged as:

preparation

How To Build Rapport In Print, Part 1

January 29, 2009

Is your sales letter performing as well as you’d like? Is it converting well enough to produce a nice stream of cash straight into your bank account?
No??
Then perhaps your sales letter is failing to do one fundamental thing that MUST happen before any kind of sale is made….
Build rapport.
Rapport is demonstrating you understand your prospect… [...]

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Before You Write A Single Word Of Copy…

January 28, 2009

If you’re not getting the kind of response you want from your marketing piece or sales letter, then you’ll want to pay close attention to what I have to say today…
Because… what I’m about to share with you is an absolutely critical element to creating any kind of money-making marketing piece your ideal buyers will [...]

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