Posts tagged as:

rapport

Marketing Meditation: How The “Still Small Voice” Creates A Deeper Bond Of Trust

June 10, 2009

“And, behold, the Lord passed by, and a great and strong wind rent the mountains, and brake in pieces the rocks before the Lord; but the Lord was not in the wind: and after the wind an earthquake; but the Lord was not in the earthquake: And after the earthquake a fire; but the Lord [...]

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The “Enlightened” Definition of Marketing

June 2, 2009

There is no simpler and more elegant definition of marketing than this:
Getting the right message to the right person.
I love this definition because it immediately reveals the process of marketing, and implies a 3-step action plan.
If you’re going to get the right message to the right person, what’s the first thing you need to know?
Who [...]

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Marketing Meditation: The Ultimate Secret To Boosting Response Rates

May 20, 2009

“No one who has left home or brothers or sisters or mother or father or children or fields for me and the gospel will fail to receive a hundred times as much in this present age (homes, brothers, sisters, mothers, children and fields—and with them, persecutions) and in the age to come, eternal life.”
-Mark 10:29-30
When [...]

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“The Pattern” For Marketing Success

May 15, 2009

Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could [...]

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Introducing “Spiritual Copywriting…”

May 11, 2009

Recently, I took a 2-month spiritual hiatus.
I didn’t promote my business at all. My blog remained silent. I did very little client work. And although the financial pressures began to mount, I was enjoying the most peaceful and serene period of my entire life.
It was a transformative experience… a time of renewal… rebirth… and profound [...]

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