February 2, 2009
In my previous post, I talked about the importance of building rapport before making the sale… and how it’s just as critical in print as it is in real life encounters.
I also revealed several ways you can get inside your prospect’s head and enter his world before you even write a single word of copy.
Once [...]
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January 29, 2009
Is your sales letter performing as well as you’d like? Is it converting well enough to produce a nice stream of cash straight into your bank account?
No??
Then perhaps your sales letter is failing to do one fundamental thing that MUST happen before any kind of sale is made….
Build rapport.
Rapport is demonstrating you understand your prospect… [...]
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