Success leaves clues. And the most gifted spiritual teacher ever to walk the Earth certainly left them, too.
Two thousand years ago, humanity was in desperate need of a spiritual awakening. But salvation had to come from the right person—not just anyone selling “awakening”.
It had to come from a Christ. Which means Jesus of Nazareth could not save mankind until he proved himself as the Christ. Without becoming the Christ, he would have been just another insurgent among countless thousands to hang on a cross.
But the Great Master proved by his words and actions that he had a level of Integrity, Empathy, and Authenticity greater than anyone else in history. “He was without sin,” as the temptation in the desert vividly illustrates.
And because of that—because of who he is—he has become an inspiration and the source of spiritual awakening for billions.
So here is “The Pattern” for success: Jesus of Nazareth first BECAME—he became the Christ. Then he DID. (He demonstrated the path of ultimate spiritual enlightenment to those desperately in need.) Now he has over a billion followers.
Only by BECOMING and DOING did he HAVE.
Let’s look at how this process can enlighten your marketing philosophy, and turn your sales messages into a powerful force of attraction…
You see, marketing or copywriting is never about “what you sell.”
It is first and foremost about the prospect—who he is, what’s important to him, what resonates with him, and what his needs are… (Without a need, there is no problem, and therefore no need for a solution.)
Then, it is about who you ARE as a person—your Integrity, Empathy, and Authenticity…
Only then is it about what you can DO for your prospect—how you can solve a vexing problem and make his life easier…
It is never about what you “sell”.
And that is why most marketing fails. It fails to connect with the prospect… it fails to communicate Integrity, Empathy, and Authenticity… and it fails to solve a problem or fulfill a need or desire.
Follow “The Pattern”. It is the road map for success.
Yours in Spirit,
Joshua “Aaron” Stanley
The Spiritual Copywriter
Download my FREE eBook, “Spiritual Copywriting.”
{ 3 comments… read them below or add one }
Hi Joshua,
Your comment on my blog had me wanting to find out more about your “The Pattern”. I completely agree that marketing should be about the prospect above everything and how you can solve their problems, issues, concerns and needs.
The way I tend to articulate this is that your higher business purpose should be about enriching the lives of anyone with whom you have dealings. They should be better off as a result of interacting with you.
It’s great to connect with you.
Robert
.-= Robert Clay´s last blog ..Million dollar copywriting tips =-.
Hi Joshua, I think your Christology is adoptionist (depending on when you think the becoming took place). I’ve signed up for the download though. (I don’t take orthodoxy terribly seriously).
I don’t really have a label for my view of the Christ… but it’s definitely not orthodox. I believe in the humanity of Jesus… and in the divinity of us all. We all have the capacity to become a Christ–and that’s without taking away one iota of Jesus’ power, glory, and honor. He is our destiny–the ultimate example for us to follow.