If you sell your products or services on a traditional multi-page website (rather than a one page long-copy sales letter), then you’ll want to make sure your Home Page is performing two absolutely critical functions.
Without them, your website is nothing more than an online brochure. It will fail to turn visitors into buyers. And you’ll wonder why the heck everyone is so hyped about online marketing.
But when your Home Page is performing these two functions, you’ll finally start turning words into wealth… and clicks into cash. You’ll have a virtual ATM machine!
Here’s the secret…
Beyond the obvious challenge of “engaging your visitors”, your home page MUST:
1. Communicate your Core Marketing Message, which consists of 3 elements…
a. Who you are and what you do.
b. What benefits you provide to whom.
c. Why they should do business with you. (Your USP, or Unique Selling Proposition)
2. Capture your visitor as a lead in your database. (So you can establish a relationship with him and nurture him into buying.)
At least 90% of business home pages fail to do these two simple tasks. And most of the other 10% don’t do them effectively. (Merely slapping an opt-in form on the Home Page just doesn’t cut it.)
That means if you can get this right, you’ll have a tremendous advantage over the competition. You’ll be the winner, while your competitors are the ones left wondering what all the online marketing hype is about.
(For an example of this in action, visit my Home Page.)
I could go very deep discussing each of these functions. Which is why I’m finishing up an entire course called “How To Create Your Core Marketing Message”. I’m putting the finishing touches in the 115-page workbook. And I’m recording the audios as we speak.
Stay tuned for more developments…
Oh—and be sure to download the FREE How-To Guide on Covert Written Persuasion.
Aaron
